Case Study: PCMA


About PCMA European Influencer Summit

PCMA hosts an annual global summit that brings together event planners and providers from all over the world to connect, network and meet new colleagues to potentially find new business partners and discuss current trends in the hospitality industry. 

Business Challenge

Increasing connectivity for each participant. Making new and easy matches for participants who are traveling from all over the world. Breaking down barriers between cultures and language to quickly and efficiently find out what the participants have in common.

Proxfinity Activation

The smart badges complimentary matched vendors/providers to event planners on commonalities within the hospitality industry. These matches then lead participants to more chances to make mutually beneficial connections.

Results, Proxfinity Performance

Initial insights: With just 2 days of use, participants made:

  • 2800+ total connections

  • 48 Bullseye connections (All 4 affinities in common)

  • 18+ connections/ participant

  • 60% more connectivity than if PCMA had not used the platform