Case Study: PCMA
About PCMA European Influencer Summit
PCMA hosts an annual global summit that brings together event planners and providers from all over the world to connect, network and meet new colleagues to potentially find new business partners and discuss current trends in the hospitality industry.
Increasing connectivity for each participant. Making new and easy matches for participants who are traveling from all over the world. Breaking down barriers between cultures and language to quickly and efficiently find out what the participants have in common.
The smart badges complimentary matched vendors/providers to event planners on commonalities within the hospitality industry. These matches then lead participants to more chances to make mutually beneficial connections.
Results, Proxfinity Performance
Initial insights: With just 2 days of use, participants made:
2800+ total connections
48 Bullseye connections (All 4 affinities in common)
18+ connections/ participant
60% more connectivity than if PCMA had not used the platform