The Event Planners Guide to Evaluating and Managing Risk at In-Person Events

Meetings and events have always presented unique challenges when it comes to preparing for and responding to emergencies and disruptions, in no small part due to the logistics involved: coordinating and communicating with multiple vendors, venues and people.

Knowing how to evaluate and manage risk is essential for event planners to navigate uncertainty and keep attendees safe.

While there are numerous areas of risk that can impact an event—contracts, data security, weather disruptions, political and social unrest—the Covid-19 Pandemic has heightened the need for more scrutiny on health risk mitigation.

The following best practices for assessing risk and other operational considerations will help you become more knowledgeable, adaptable and flexible as you return to planning in-person events.

  1. Collaborate With Stakeholders to Maximize Response

    Effective risk mitigation depends on everyone working together. The event management agency the client/host and the attendee should all take responsibility and adhere to policies.

  2. Knowing your Attendee’s Perception of Safety

    Managing the risk of potential illness and injury has always been a necessity for event planners, but Covid-19 has added an unfortunate layer of complexity for the foreseeable future.

    A survey from Morning Consult found 70% of U.S. adults said they’d feel more comfortable if there were fewer people around as they attend events. But wanderlust is growing. As of late June, over a third of consumers feel safe staying in a hotel—up from roughly 1 in 5 in early-April, according to Deloitte Global State of the Consumer Tracker.

  3. Lean on Technology to Help

    Using peer-to-peer tracking technology and using it’s accurate real-time data to assess who is most at risk in seconds is being used to bring back in-person events. It also helps your attendees perception of safety, knowing their planner and host is doing everything they can to mitigate risk. It can also take hours of work off of the event planners shoulders knowing they have a simple solution to track event integrations.

Learn more about our peer-to-peer tracking technology and how we are helping get back to in-person events! email us at info@proxfinity.com for more info.

Proxfinity Team