The tide is shifting....are you ready to ride the wave?
2021 is in full force and all signs are pointing to a big return to in-person. What's driving the charge? Other than the fact that we are a year in and pent up? Three main influences are fueling the momentum:
Vaccine accessibility: Vaccines are set to be available to anyone that wants one in the coming weeks.
Technology: We've learned a lot this past year about how to stay safe, and with various measures in place we are starting to feel safer when we head out of our houses (think plastic barriers, better ventilation, open windows).
New relationships: We've leaned on the relationships we built prior to Covid heavily over the past year and while it's been amazing to see how much we can maintain virtually it's really hard to start new relationships over a screen.
As we head back into meeting in-person there are opportunities for event professionals to elevate their positioning. Attendees, sponsors and exhibitors are not simply looking to return to business as usual. They are looking for more. Better safety, better engagement and bigger ROI. It's a lot of pressure for event planners who've spent a year immersing themselves in virtual event technology.
However, that full and complete immersion allowed planners and stakeholders to really dive into the data and analytics generated through bringing people together - even through a screen. We've been able to understand who is attending what sessions, breakouts, one-on-one meetings and more. We understand what they want to talk about, and who they want to meet. We're able to use that data to amplify influence and accelerate the sales cycle. In a span of less than 12 months we've completely turned how events quantify ROI on its head.
What if event professionals and marketers could generate the same robust data in-person that we've quickly become accustomed to receiving virtually. What if they could make that data digestible, actionable and truly useful? What if that data could also be used to help insure social distancing guidelines and to manage risk?
Proxfinity makes it easy. Using our digital, e-ink social hardware paired with intuitive back-end software we've made acquiring real-time, peer-to-peer analytics a breeze. It's an out of the box solution that enterprises have been using at scale during the pandemic to keep employees safe and contain the spread of Covid-19. Now, as we begin to return to interacting in-person we are bringing that same risk management software and pairing it with data points focused on event ROI to deliver unmatched value for our clients.
The data is being used on an event-by-event basis and across regularly scheduled events for even greater significance. We're excited to be part of the solution and to be able to come out of Covid-19 stronger than ever.
To learn more reach out at info@proxfinity.com.